Troy Muir

StackOverlap is led by Troy Muir — a marketing technology and operations executive with over 20 years of experience building, optimising, and transforming enterprise martech stacks across some of Australia and the worlds most recognised brands.

Product-Market Fit: It Is Really The Holy Grail?

🤷‍♂️ What It Is, How To Get It and Is It Even Worth It?🤨

Watches In Space and Ancient Oak Barrels

⌚️ The Power of Costly Signalling 🤩

TikTok Tug-of-War: Why Frank McCourt Wants In

🛠️ And Why Joyful Work Creates Pricier Products 🤑

Anthropic’s AI Can Control Your Mouse

🦾 And Everything Will Be Fine 😬

Volkswagen Just Made Dads The World Over Happy

☠️ And How Ritson Missed The Mark On Liquid Death

Hand Over The Phone Kid: Teens Get New Rules For Instagram

🤖 And OpenAI Just Took Care Of Your Physics Homework

Australia Is Banning Kids From Socials

🤬 Why 80% of Your TikToks Are Flops

Canva’s 300% Price Hike & Liquid Death’s Icy Send-Off

💀 It's Cold And Expensive Out There

How To Avoid A PR Meltdown On Socials

🫠 + Elon's New Video Play: "Xoom"? 🤨

Solo Stove And Snoop Are Back With 'Blunt Marketing'

🌿 No Lie - No Smoke 💨

How To Deploy Psychological Design To Sell

🧑‍🎨 And Still Live With Yourself 🙈

For Real, X is Suing Advertisers For Not Advertising on X

📺 And The CEO's YouTube Rant 🙈

Sunday Brunch Wrap - 28th July 2024

🥫 How Deadpool And Heinz Are Killing it 🥷

Guerrilla Focus Groups

🪖 Powerful User Insights For Pennies 🤫

Brand "Story": Bullsh*t or Brilliant?

🧙‍♂️ 30% Conversion Increase Says Its Worth Knowing More ✍️

Sunday Brunch Wrap - 7th July 2024

🙅‍♂️ Two-thirds Of Brands Bankroll Misinformation

Spotify Wrapped Secrets

🌯 How 425 Million Tweets Happen Every Year 🎶

Code-based Couture

🤖 Can Virtual Influencers Work For Your Brand?

Who's Down With UCG?

📸 Yeah You Know Me!

Sunday Brunch Wrap - 9th June 2024

Boring WIP Today? CEO Suggest You Send Your AI Stand-In Along

Wanna Watch Me Dance?

🫣 Some Things You Can't Unsee...

The 3 Principles To Creating A Perennial Seller

🤑 Make Products That Sell Themselves For Decades

Does “Pay-What-You-Feel” Actually Work?

💸 You're Missing Out On More Than You Might Think

Sunday Brunch Wrap - 19th May 2024

😰 Marketing Budgets Are Tanking and AI Is Finding Strava Cheats 🏃🏻‍♂️

The Puppet Master's Playbook

🧠 Steal This Stanford Professors 3 Stage Model