Find hidden waste in your MarTech stack with AI-powered overlap analysis.
StackOverlap analyses your marketing technology stack and identifies where you're paying twice for the same capability. The average team wastes $47,000 per year on overlapping tools.
Example Custom Forensic Audit — 11-tool stack with $156,000 in identified annual waste
MarTech tools tracked
Audits run
Average annual waste found
Tool categories covered
The case for auditing
The numbers don't lie.
of digital transformations fail
Most failures trace back to bloated, misaligned technology — not strategy.
McKinsey, Losing from day one: Why even successful transformations fall short
of MarTech is actually used
Two-thirds of your stack is dormant. You're paying for capability you've never unlocked.
Gartner, Marketing Technology Survey 2023
of CMOs are disappointed with MarTech ROI
Wasted spend and unproven ROI are silent killers of credibility with your CFO and leadership team.
The CMO Survey 2024
How it works
How StackOverlap works.
Build Your Stack
Search and select the tools your team uses from our database of 3,000+ MarTech tools. Takes about 3 minutes.
Run AI Analysis
Our three-pass AI engine profiles each tool architecturally, identifies genuine overlaps, and critiques its own findings.
Get Consolidation Report
Receive a detailed analysis with overlap groups, waste estimates, consolidation roadmap, and tool-by-tool recommendations.
Features
Why marketing teams choose StackOverlap.
Identify Overlapping Tools
Most tools flag overlaps by matching category tags. We go deeper — profiling each tool's delivery surface, customer journey stage, and architectural role before identifying genuine redundancies.
Calculate Wasted Spend
We estimate annual licensing waste using realistic enterprise pricing tiers — not generic ballpark figures. Each overlap group shows a specific dollar range based on the tools' market segment and the percentage of capability that's genuinely redundant.
Discover Coverage Gaps
Every report includes an executive summary, category-by-category analysis, a 3-phase consolidation roadmap, and tool-by-tool recommendations. Share a public link with your leadership team — no login required.
Pricing
Simple, transparent pricing for every team.
Start for free. Pay only when you want the full analysis.
Build your stack, run the analysis, and see your top 3 overlaps — free, no card required.
- ✓3,000+ tool database
- ✓AI-powered analysis
- ✓Top 3 overlaps preview
- ✓Waste estimate range
- ✓Unlimited audits
Everything in Basic Analysis, plus a context-specific forensic audit built to present to leadership.
- ✓All overlaps revealed
- ✓Uniquely developed questions to understand your stack
- ✓Full executive summary
- ✓Category-by-category analysis
- ✓3-phase consolidation roadmap
- ✓Tool-by-tool recommendations
- ✓On-demand deep-dive sections
- ✓Shareable public report link
Start your MarTech stack audit today.
Start managing your martech spend with confidence. Your stack audit begins here.