Troy Muir

StackOverlap is led by Troy Muir — a marketing technology and operations executive with over 20 years of experience building, optimising, and transforming enterprise martech stacks across some of Australia and the worlds most recognised brands.

Articles Featured

Part III: The Machine I Built To Kill The Overlap Tax

👉 Meet StackOverlap: Your T-800 Martech Budget Waste Terminator 😎

Let's Put “Delve” To The Sword

🗡️ The “Show Don’t Tell” Approach To Make AI Work For You 🖋️

15,505 Martech Tools: Have We Peaked?

⛰️ Plus: OpenAI drops the $50K ad minimum and Claude learns to dream 🌛

The Claim Ladder: Why Your Promise Falls Short

🪜 And TikTok Is Taking Your Creative to Digital OOH 🪧

Reverse Benchmarking: How To Avoid A Perfectly "Mid" Buyer Journey

🔎 How "Best Practice" Becomes A Race To The Middle 🤨

Welcome To The Age of the Influencer CEO

🤥 Plus 73% of AI Startups Are Lying To You, OpenAI's App-killing Phone, and 10 GTM Fixes You Can Ship This Week ✅

Hey Ads Standards: "Stick It Up Your A**"

🎼 And Fake-Fan Psyops Is Just How Music Marketing Works Now 😵‍💫

The Graveyard of Half-Finished Brilliance

🧠 Why the AI Era Belongs to the Restless Generalist 🦾

Too Much Sleep?

📱 Netflix Has You Covered With A Plan For Vertical Scroll Experience 😵‍💫

Part II: Two Doors, No Good Options

🚪 A $40K Consultant or a DIY Spreadsheet. Pick Your Poison. ☠️

The Great Agentic Head-fake

🎭 What's Real in Agentic AI and What Is Needed For True Agentic Help 🦾

Everyone Gets Zuck-Zoom-Bombed

📹 And Your $2K p/m Video Editor Is Side-eyeing Claude Code Right Now 👾

Part I: The Spreadsheet From Hell

📊 I Told the CFO They Were Different Tools. They Weren't. 🤨

You’re Not an Imposter. You’re Just Listening to Evangelists.

🫵 That knot in your stomach is not the kinda signal you think it is 🙉

Hey Grok, Pass it Along...

🤖 Elon wants X to be the USB of international conversation 💬

We're BACK baby!

🤌 More news and a new exciting project 🤩

Which number are you? (be honest)

Pick the Martech problem that's costing you most right now →

70% of Your Martech Stack Is DOA

💀 And It’s Killing Your Credibility, Not Just Your Budget 🚨

Shadow AI: The Quiet Rebellion Inside Your Business

🙈 Why Your Smartest People Are Using AI Behind Your Back, And What To Do About It 🦾

You're Overcomplicating This, I Promise

🏗️ Have You Built Yourself a Prison of Automation Complexity? 🔒

"Back To The Future" of Customer Data

♻️ How Composable Can Get That Expensive Ferrari Out of First 🚗

Dark Social: The Goth NightClub Your Analytics Can't Get Into

🧛 But Your Marketing Team Absolutely Can 🪩

Lasers, Chandeliers and Flashbulbs

💡 The Ultimate Marketing Comms Model For Growth 🌟

Creator, Coder, Closer: The Three Archetypes of High-Performing Marketing Team

🧑‍🧒‍🧒 Do You Have All Three In Your Team? 🧑‍🧑‍🧒

Sh*t Delivered At The Speed of Light, Is Still Sh*t

🦾 Is Agentic AI Marketing Really Here and What To Do About 🤨