Troy Muir

StackOverlap is led by Troy Muir — a marketing technology and operations executive with over 20 years of experience building, optimising, and transforming enterprise martech stacks across some of Australia and the worlds most recognised brands.

Sunday Brunch Wrap - 5th May 2024

🔗 LinkedIn Coming for Elon and Is Segment, Target, Position Over?!? 🤷

Can You Survive in Gunkville?

👨‍🦲 Steal Bezos' Strategies for Innovating and Winning

Not Just A Pretty Billion-Dollar Face

How To Steal Ryan Reynolds' Advertising Genius For Yourself

Moving From Novice to Marketing Master

🧠 Proven Step-by-step Guide to Mastering and Applying Knowledge 🚀

Let's Get Freaky

🥴 How "Unhinged" Brands Are Winning And You Can Too 🥜

It's Hard To Say No to Free

🦉 How Duolingo Roasted TikTok And Grew To 600 Million Users 🤳

From Limitation to Innovation: The 'Inside the Box' Method

💪 Achieving more with less through strategic focus 🎯

Virtuous Circles - Strategic Brilliance or MBA Delusion?

🎡 How to Create a Perpetual Growth Machine in Your Business

The Top Secret Top Four

🧠 Lesser-Known Biases to Select, Seduce and Sell 🤐

Leadership, without the self-loathing and becoming a beige robot

😱 Your four simple principles for success

Tesla, Netflix and Apple's Deep Ocean Diving

📖 How to create new markets and render your competition irrelevant

Nintendo, rats and rewards

🎮 How gamification will level-up your brand

Create marketing objectives that are worth a damn

And no revenue is not one 🤦

Thinking In Bets by Annie Duke - A No-Look Book Summary

Stop Making "Bad" Decisions and Pick "Winners"

Base Rate Neglect

🧠 What Brad Pitt Can Show You About Picking Winners

Traction by Gino Wickman - A No-Look Book Summary

📖 The blueprint to unlock your 2024 goals 🔓

In Group Favouritism

🧠 How to make your brand a cult, the Mean Girls way 📚🎒