Martech Stack Audit - Stack Overlap Blog

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Martech Stack Audit

A collection of 12 posts

Build a Marketing Technology Strategy Around Fewer Tools

Martech Stack Audit

Build a Marketing Technology Strategy Around Fewer Tools

An effective marketing technology strategy forces clear choices rather than endless platform additions. The real leadership challenge isn't acquiring more capability, but governing and maximising what you already pay for.

Martech Consulting Services That Actually Save Money

Martech Stack Audit

Martech Consulting Services That Actually Save Money

Martech consulting services should be judged by how much budget they release, not how impressive their slideware looks. For marketing technology leaders, the problem is rarely a lack of tools.

Digital Transformation of Marketing Without More Tools

Martech Stack Audit

Digital Transformation of Marketing Without More Tools

Digital transformation of marketing does not have to mean another platform demo, another implementation project, or another line item in the budget. For many marketing technology leaders, the faster p

Marketing Audits That Expose Redundant Software Fast

Martech Stack Audit

Marketing Audits That Expose Redundant Software Fast

Marketing audits that expose redundant software fast are no longer a onceayear procurement exercise. For marketing technology leaders, they are a practical control system for protecting budget.

How Digital Marketing Technology Creates Hidden Overlap

Marketing Operations

How Digital Marketing Technology Creates Hidden Overlap

Digital marketing technology creates hidden overlap when teams buy tools for channelspecific problems, then vendors keep expanding those tools into adjacent capabilities. The result is rarely a neat d

Marketing Operations Management That Cuts Stack Waste

Marketing Operations

Marketing Operations Management That Cuts Stack Waste

Marketing operations management is no longer just the discipline that keeps campaigns, data flows and handoffs moving; for marketing technology leaders, it has become the control system that stops mar

A Better Marketing Operations Management Model

Marketing Operations Featured

A Better Marketing Operations Management Model

The traditional approach to marketing operations management is fundamentally broken, clinging to a chaotic mix of software platforms, endless support tickets, and surprise subscription renewals instead of managing martech as a strategic portfolio of core capabilities.

How Marketing Technology Became a Cost Problem

Martech Stack Audit

How Marketing Technology Became a Cost Problem

Marketing technology did not become a cost problem overnight. It became a problem, one renewal at a time. A team needed better email personalization, so they bought a platform. Sales wanted cleaner le

How to Conduct a Martech Stack Audit

Articles Featured

How to Conduct a Martech Stack Audit

A Martech Stack Audit is the best way to find opportunities for consolidation and cost savings within your marketing technology stack, but with out the right process you can waste even more time and effort. TL;DR: A martech stack audit identifies redundant tools, wasted spend, and consolidation opportunities across

Part II: Two Doors, No Good Options

The Ladder Archive

Part II: Two Doors, No Good Options

A $40K Consultant or a DIY Spreadsheet. Pick Your Poison.

Part I: The Spreadsheet From Hell

The Ladder Archive

Part I: The Spreadsheet From Hell

I Told the CFO They Were Different Tools. They Weren't.

70% of Your Martech Stack Is DOA

Martech Stack Audit

70% of Your Martech Stack Is DOA

💀 And It’s Killing Your Credibility, Not Just Your Budget 🚨