News Agency life in the agentic era: Does the Indie Intelligence Council clear the fog? The Alliance of Independent Agencies and Experian have launched the Indie Intelligence Council—an invite-only forum that aims to offer a reality check for shops struggling to move from theoretical AI adoption to actual operational utility.
Marketing Operations Featured The First 90 Days as a Martech Leader: Audit Before You Buy, Consolidate or Rebuild New martech leaders should not begin by buying tools or ripping out platforms. The first 90 days should create a trusted baseline of capability, ownership, overlap and risk.
News From segments to agents: MoEngage's strategic play to bypass martech bloat MoEngage has completed an all-cash acquisition of San Francisco-based AI startup Aampe, signaling a definitive industry shift toward agentic marketing. By moving away from traditional, static segmentation, MoEngage aims to deploy autonomous AI agents that personalize content and timing for every individual customer, aggressively targeting the migration of
News Universities Modernize Fan Experience by Cutting Martech Waste North Carolina A&T State University and Missouri State University are modernizing their athletic operations by shifting to a unified ticketing and marketing ecosystem
Articles Featured The rise of agentic AI: How autonomous systems are reshaping marketing technology Agentic AI promises transforming marketing technology, driving operational efficiency, and enabling autonomous campaign execution beyond traditional legacy tools, but at what cost.
News Zelara Secures €3M to Revolutionize Customer Engagement with Artificial Intelligence Berlin-based startup Zelara has successfully raised €3 million in a pre-seed funding round to transform how brands connect with their customers. By introducing a continuous learning system that integrates with existing CRM infrastructure, the company aims to move businesses away from static marketing campaigns toward adaptive, personalized interactions
Articles Featured How to Conduct a Martech Stack Audit A Martech Stack Audit is the best way to find opportunities for consolidation and cost savings within your marketing technology stack, but with out the right process you can waste even more time and effort. TL;DR: A martech stack audit identifies redundant tools, wasted spend, and consolidation opportunities across
