How does Permutive address the deprecation of third-party cookies for publishers?
Permutive enables publishers to collect and activate first-party audience data directly from their own properties, processing it at the edge. This approach allows for granular audience segmentation an
Is Permutive a general-purpose Customer Data Platform (CDP)?
No, Permutive is not a general-purpose CDP. While it manages customer data, its architecture and feature set are specifically tailored for digital publishers and media companies, focusing on real-time
What is 'edge computing' in the context of Permutive?
Edge computing in Permutive refers to processing user data directly within the user's browser (client-side) rather than sending it to a central server. This reduces latency, enhances data privacy by k
How does Permutive integrate with existing ad tech stacks?
Permutive integrates with various components of the ad tech ecosystem, including Supply-Side Platforms (SSPs), Demand-Side Platforms (DSPs), and identity resolution partners like LiveRamp. This allows
Which teams within a publishing organisation typically use Permutive?
Permutive is primarily used by ad operations, revenue, and data strategy teams within digital publishing and media organisations. Its focus on audience monetisation and privacy compliance aligns with
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