How does Lotame's Panorama ID address the deprecation of third-party cookies?
Panorama ID is designed as an independent, privacy-compliant identity solution that connects disparate identifiers across web, mobile, and CTV environments without relying on third-party cookies. It u
What is the primary difference between Lotame and a Customer Data Platform (CDP)?
While both manage customer data, Lotame primarily functions as a Data Management Platform (DMP) with a strong focus on audience intelligence and activation for advertising, particularly in cookieless
Can Lotame integrate with my existing adtech stack, including DSPs and ad servers?
Yes, Lotame is designed for broad interoperability within the adtech ecosystem. It offers robust API management and pre-built integrations to connect with various demand-side platforms (DSPs), supply-
What kind of data can be ingested into the Lotame platform?
Lotame can ingest various types of data, including first-party data (e.g., website behaviour, CRM data), second-party data (partner data), and third-party data from its data marketplace. This data is
How does Lotame ensure data privacy and compliance?
Lotame implements privacy-by-design principles, focusing on anonymised and aggregated data for audience segmentation. Its identity solutions, including Panorama ID, are built with privacy compliance i
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