Updated in real time · All data is fully anonymised

The Open Stack Transparency Dashboard

Aggregate, anonymised MarTech waste data from every StackOverlap audit. No individual data is ever shared. This dashboard grows more accurate every day.

Technology & Software company (101-500 employees) · 18 tools · $142,000 waste identified
250+

Audits completed

$87,677

Average annual waste

$1M+

Total waste identified

10

Avg tools per stack

Most common overlaps

The tool pairs that keep appearing together.

Ranked by frequency across all audits. These are the overlaps most organisations don't realise they have.

Frequency (audits containing this overlap)

015304560Marketo × HubSpotDrift × IntercomPardot × MarketoBraze × KlaviyoAmplitude ×Mixpanel

Average annual waste per overlap pair (USD)

$0K$8K$15K$23K$30KMarketo × HubSpotDrift × IntercomPardot × MarketoBraze × KlaviyoAmplitude ×Mixpanel

By category

Where the waste concentrates.

Average annual licensing waste by MarTech category, across all completed audits.

Marketing AutomationCustomer Data PlatformCRMAdvertising & Paid MediaAnalytics & BISales EnablementSocial Media ManagementContent Management$0K$9K$18K$27K$36K

Who's auditing

The organisations finding overlap.

By industry

  • Technology & Software
  • Financial Services
  • Retail & eCommerce
  • Healthcare & Life Sciences
  • Others

By company size

  • 1-50 employees
  • 51-100 employees
  • 101-500 employees
  • 501-1000 employees
  • 1001+ employees

By business model

  • B2B
  • B2B2C
  • B2C

Scale of the problem

Waste grows with company size.

Average annual licensing waste identified per audit, broken down by number of employees.

$0K

1-50 employees

avg/yr

$0K

51-100 employees

avg/yr

$0K

101-500 employees

avg/yr

$0K

501-1000 employees

avg/yr

$0K

1001+ employees

avg/yr

About this data

All figures are derived from anonymised, aggregated StackOverlap audit data. No individual company, user, or tool configuration is ever identifiable from this dashboard. Waste estimates are calculated using realistic enterprise licensing tiers for each tool's market segment — not generic ballpark figures. Segment breakdowns (industry, company size, business model) are sourced from user-provided onboarding data and are only included when a statistically meaningful sample exists. This dashboard is updated continuously as new audits are completed.

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