Martech Stack Audit Director of Marketing Automation: What to Audit First When every team is clamouring about journeys, attribution, renewals, or platform ownership, priorities quickly turn chaotic. Skip the cosmetic workflow clean-ups and ignore whichever tool has the loudest internal critic.
Martech Consolidation Martech Trends That Signal Consolidation Is Coming Martech consolidation is shifting from a simple cost-cutting projects to an essential operating discipline in 2026. Embedded AI and expanding platform suites, to data overlap risks and portfolio-based renewal governance are driving stack simplification across enterprise.
Martech Stack Audit Build a Marketing Technology Strategy Around Fewer Tools An effective marketing technology strategy forces clear choices rather than endless platform additions. The real leadership challenge isn't acquiring more capability, but governing and maximising what you already pay for.
Martech Stack Audit Martech Consulting Services That Actually Save Money Martech consulting services should be judged by how much budget they release, not how impressive their slideware looks. For marketing technology leaders, the problem is rarely a lack of tools.
Martech Stack Audit Digital Transformation of Marketing Without More Tools Digital transformation of marketing does not have to mean another platform demo, another implementation project, or another line item in the budget. For many marketing technology leaders, the faster p
Martech Stack Audit Marketing Audits That Expose Redundant Software Fast Marketing audits that expose redundant software fast are no longer a onceayear procurement exercise. For marketing technology leaders, they are a practical control system for protecting budget.
Marketing Operations How Digital Marketing Technology Creates Hidden Overlap Digital marketing technology creates hidden overlap when teams buy tools for channelspecific problems, then vendors keep expanding those tools into adjacent capabilities. The result is rarely a neat d
Marketing Operations Marketing Planning Tools That Reduce Tool Sprawl Marketing planning tools should make the marketing organisation calmer, not add another tab to an already fragmented stack. For marketing technology leaders, the real test is not whether a planning pl
Marketing Operations What a Healthy Martech Stack Looks Like in 2026 Martech stack health in 2026 is no longer defined by how many platforms you own, but by how clearly each platform supports strategy, data quality, customer experience, governance and measurable commer
Marketing Operations Marketing Operations Management That Cuts Stack Waste Marketing operations management is no longer just the discipline that keeps campaigns, data flows and handoffs moving; for marketing technology leaders, it has become the control system that stops mar
Martech Leadership Technology Marketing Tactics That Cut Through Noise Technology marketing is harder than ever because buyers are drowning in messages, AIgenerated content, product claims, demos, webinars, nurture emails and retargeting ads that all sound painfully simi
Marketing Operations Featured A Better Marketing Operations Management Model The traditional approach to marketing operations management is fundamentally broken, clinging to a chaotic mix of software platforms, endless support tickets, and surprise subscription renewals instead of managing martech as a strategic portfolio of core capabilities.
Martech Leadership Featured Where Digital Marketing Technology Adds Value in 2026 Digital marketing technology adds the most value in 2026 when it helps marketing leaders make better decisions, remove operational drag and prove commercial impact without expanding the stack for its
Martech Stack Audit How Marketing Technology Became a Cost Problem Marketing technology did not become a cost problem overnight. It became a problem, one renewal at a time. A team needed better email personalization, so they bought a platform. Sales wanted cleaner le
Marketing Operations What Great Marketing Operations Looks Like in 2026 Marketing operations used to be treated as the team that built emails, fixed forms, routed leads, and kept campaign chaos from spilling into public view. In 2026, that definition is too small. Great m
Marketing Operations Featured The First 90 Days as a Martech Leader: Audit Before You Buy, Consolidate or Rebuild New martech leaders should not begin by buying tools or ripping out platforms. The first 90 days should create a trusted baseline of capability, ownership, overlap and risk.
Articles Featured The rise of agentic AI: How autonomous systems are reshaping marketing technology Agentic AI promises transforming marketing technology, driving operational efficiency, and enabling autonomous campaign execution beyond traditional legacy tools, but at what cost.
The Ladder Archive Let's Put “Delve” To The Sword The “Show Don’t Tell” Approach To Make AI Work For You
Martech Stack Audit 70% of Your Martech Stack Is DOA 💀 And It’s Killing Your Credibility, Not Just Your Budget 🚨
Marketing Operations Shadow AI: The Quiet Rebellion Inside Your Business Why Your Smartest People Are Using AI Behind Your Back, And What To Do About It
Marketing Operations You're Overcomplicating This, I Promise 🏗️ Have You Built Yourself a Prison of Automation Complexity? 🔒
