The Ladder Archive

Part I: The Spreadsheet From Hell

I Told the CFO They Were Different Tools. They Weren't.

The Ladder Archive

You’re Not an Imposter. You’re Just Listening to Evangelists.

That knot in your stomach is not the bad signal you think it is

Martech Stack Audit

70% of Your Martech Stack Is DOA

💀 And It’s Killing Your Credibility, Not Just Your Budget 🚨

Marketing Operations

Shadow AI: The Quiet Rebellion Inside Your Business

Why Your Smartest People Are Using AI Behind Your Back, And What To Do About It

Marketing Operations

You're Overcomplicating This, I Promise

🏗️ Have You Built Yourself a Prison of Automation Complexity? 🔒

"Back To The Future" of Customer Data

♻️ How Composable Can Get That Expensive Ferrari Out of First 🚗

Dark Social: The Goth NightClub Your Analytics Can't Get Into

🧛 But Your Marketing Team Absolutely Can 🪩

Lasers, Chandeliers and Flashbulbs

💡 The Ultimate Marketing Comms Model For Growth 🌟

Creator, Coder, Closer: The Three Archetypes of High-Performing Marketing Team

🧑‍🧒‍🧒 Do You Have All Three In Your Team? 🧑‍🧑‍🧒

Sh*t Delivered At The Speed of Light, Is Still Sh*t

🦾 Is Agentic AI Marketing Really Here and What To Do About 🤨

Product-Market Fit: It Is Really The Holy Grail?

🤷‍♂️ What It Is, How To Get It and Is It Even Worth It?🤨

Watches In Space and Ancient Oak Barrels

⌚️ The Power of Costly Signalling 🤩

TikTok Tug-of-War: Why Frank McCourt Wants In

🛠️ And Why Joyful Work Creates Pricier Products 🤑

Anthropic’s AI Can Control Your Mouse

🦾 And Everything Will Be Fine 😬

Volkswagen Just Made Dads The World Over Happy

☠️ And How Ritson Missed The Mark On Liquid Death

Hand Over The Phone Kid: Teens Get New Rules For Instagram

🤖 And OpenAI Just Took Care Of Your Physics Homework

Australia Is Banning Kids From Socials

🤬 Why 80% of Your TikToks Are Flops

Canva’s 300% Price Hike & Liquid Death’s Icy Send-Off

💀 It's Cold And Expensive Out There

How To Avoid A PR Meltdown On Socials

🫠 + Elon's New Video Play: "Xoom"? 🤨

Solo Stove And Snoop Are Back With 'Blunt Marketing'

🌿 No Lie - No Smoke 💨

How To Deploy Psychological Design To Sell

🧑‍🎨 And Still Live With Yourself 🙈

For Real, X is Suing Advertisers For Not Advertising on X

📺 And The CEO's YouTube Rant 🙈

Sunday Brunch Wrap - 28th July 2024

🥫 How Deadpool And Heinz Are Killing it 🥷

Guerrilla Focus Groups

🪖 Powerful User Insights For Pennies 🤫

Brand "Story": Bullsh*t or Brilliant?

🧙‍♂️ 30% Conversion Increase Says Its Worth Knowing More ✍️