How does Hivestack acquire and target audiences without individual user IDs?
Hivestack leverages anonymised mobility data, census data, and panel surveys to define audience segments based on aggregated behaviour and demographics in specific geographic areas. It focuses on loca
Is Hivestack a full-stack solution, or does it require integration with external DSPs?
Hivestack offers a full-stack solution, providing both SSP capabilities for media owners and DSP capabilities for advertisers. While it can function independently, it also supports OpenRTB compatibili
What kind of data and analytics does Hivestack provide for campaign measurement?
Hivestack provides campaign reporting and data visualisation tools that track performance metrics across DOOH networks. This includes insights into impressions, reach, frequency, and geographic concen
How does Hivestack handle inventory from multiple DOOH screen operators?
Hivestack aggregates inventory from various screen operators through its SSP, standardising it for programmatic access. This allows advertisers to access a broad pool of DOOH inventory through a singl
What is the impact of Hivestack's acquisition by Perion on its future roadmap?
The acquisition by Perion integrates Hivestack into a larger ad tech ecosystem. While specific product roadmap details are not public, this move is expected to enhance Hivestack's market reach and pot
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