How does DV360 handle brand safety and ad fraud prevention?
DV360 integrates with brand safety controls and pre-bid/post-bid fraud prevention tools, including DoubleVerify. This ensures that ads are served in appropriate environments and minimises exposure to
Can DV360 be used for Connected TV (CTV) advertising campaigns?
Yes, DV360 is well-regarded for its capabilities in handling CTV workflows. It allows advertisers to plan, execute, and measure campaigns across various CTV platforms, leveraging its audience targetin
What kind of audience data can be activated within DV360?
DV360 supports the activation of first-party audience data through Google Customer Match, allowing the use of hashed customer emails for retargeting and lookalike modelling. It also leverages Floodlig
Is DV360 suitable for organisations with limited programmatic experience?
DV360 is designed for enterprise-scale advertisers with experienced programmatic teams. Its advanced features and complex interface typically require a high level of technical proficiency and programm
How does DV360 integrate with other Google Marketing Platform products?
DV360 offers deep integration with other Google Marketing Platform products, including Google Analytics and Campaign Manager 360. This allows for unified measurement, cross-platform reporting, and str
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