How does Digilant address cookieless targeting and data privacy concerns?
Digilant is actively integrating first-party data collaboration tools, particularly through its parent company Viant's acquisition of Lockr. This strategy focuses on leveraging an organisation's propr
What is Digilant's primary focus regarding media channels?
Digilant primarily focuses on programmatic media buying across display, video, and Connected TV (CTV) channels. Its platform is designed to optimise ad placements and audience reach within these speci
Is Digilant suitable for small businesses or primarily for larger enterprises?
Digilant is primarily positioned for mid-market to enterprise organisations with substantial ad spend, typically exceeding $1 million annually. Its enterprise-custom pricing model and advanced capabil
How does Digilant differentiate itself from larger DSPs like The Trade Desk?
Digilant differentiates itself by emphasising Viant's proprietary AI for CTV and offering a more managed service approach with lighter-weight integrations. While The Trade Desk focuses on broad indepe
What kind of reporting and attribution capabilities does Digilant offer?
Digilant provides robust performance reporting and attribution modeling. These capabilities are designed to give organisations clear insights into campaign effectiveness, allowing for measurable ROI a
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