What is the primary distinction between Basis Technologies (formerly Centro) and other major DSPs like The Trade Desk?
Basis Technologies differentiates itself by offering an integrated platform that unifies programmatic, social, search, and direct media buying within a single interface. While The Trade Desk excels as
How does Basis Technologies handle cross-channel attribution and reporting?
Basis Technologies provides integrated performance measurement and reporting across all managed channels, including display, video, social, and search. Recent updates in June 2025 specifically enhance
Is Basis Technologies suitable for smaller businesses or primarily for enterprise clients?
Basis Technologies primarily targets mid-market to enterprise-level organisations and advertising agencies. Its enterprise-custom pricing model and comprehensive feature set are generally aligned with
What kind of integrations does Basis Technologies support?
The platform offers an enterprise API for integration with other MarTech and AdTech systems. This allows organisations to connect Basis with their existing data warehouses, CRM, analytics platforms, a
Has Basis Technologies incorporated AI into its platform?
While not an 'AI-native' platform in its foundational design, Basis Technologies does incorporate AI-driven optimisation features within its ad-bidding and targeting functionalities. These features ar
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