How does Cadent's 'cookieless technology' function for TV audience targeting?
Cadent's Aperture technology uses a combination of household-level identifiers, device graphs, and contextual signals to target audiences without relying on traditional third-party cookies. This appro
What types of inventory can Cadent access for advertising campaigns?
Cadent is designed to access and activate inventory across a wide spectrum of television and digital video. This includes linear TV, connected TV (CTV), over-the-top (OTT) streaming services, and vari
Is Cadent suitable for small to medium-sized businesses (SMBs) or primarily for enterprise clients?
Cadent is positioned and priced for enterprise-level organisations. Its custom pricing model and focus on complex advanced TV strategies suggest it is designed for advertisers with substantial media b
How does Cadent integrate with existing MarTech or AdTech stacks?
Cadent offers an API for custom integrations, allowing organisations to connect it with their existing data management platforms, analytics tools, or attribution systems. Its recent integration with G
What is the primary differentiator of Cadent compared to general-purpose DSPs?
Cadent's primary differentiator is its specialised focus on advanced TV advertising, leveraging predictive AI and cookieless technology for household-level audience activation across linear, streaming
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