How does Branch handle iOS privacy changes like SKAdNetwork?
Branch continuously updates its platform to support evolving privacy frameworks, including SKAdNetwork. It provides tools and methodologies to help marketers navigate these changes, offering solutions
Is Branch suitable for organisations without a dedicated mobile engineering team?
While basic link creation is user-friendly, full implementation of Branch, especially for complex deep linking and data integration, typically requires collaboration with mobile engineering. Organisat
What is the primary difference between Branch and a general-purpose analytics platform like Google Analytics?
Branch specialises in mobile attribution and deep linking, focusing on connecting user acquisition efforts to in-app behaviour and preserving context across fragmented journeys. General-purpose analyt
Can Branch integrate with our existing CRM or CDP?
Yes, Branch offers APIs and various integrations to connect with CRMs and CDPs. This allows organisations to enrich customer profiles with mobile attribution data and leverage that information for seg
What kind of reporting and analytics does Branch provide?
Branch provides detailed reporting on mobile campaign performance, including installs, in-app events, and user journey analytics. It offers insights into attribution sources, deep link performance, an
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