How does BidSwitch differ from a traditional Supply-Side Platform (SSP)?
BidSwitch functions primarily as an interoperability layer and bid routing hub, connecting multiple SSPs and DSPs. Unlike a traditional SSP that operates its own marketplace and directly manages publi
What kind of organisations benefit most from using BidSwitch?
Large publishers, video streaming services, and Connected TV (CTV) platforms with significant ad inventory and complex programmatic setups benefit most. These organisations typically require sophistic
Does BidSwitch offer direct publisher integrations, or does it work through SSPs?
BidSwitch primarily works as an upstream layer, aggregating demand for SSPs and exchanges. While it facilitates connections for publishers, its core function is to enhance the bidding efficiency and d
What is the typical pricing model for BidSwitch?
BidSwitch employs an enterprise-custom pricing model, usually based on a revenue share agreement or managed service fees. These arrangements are negotiated privately, taking into account the client's
How does BidSwitch address ad fraud and brand safety concerns?
BidSwitch incorporates features such as post-bid filtering and AI-driven anomaly detection models. These capabilities allow for the application of custom rules after auctions and the identification of
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