Beeswax addressed the lack of transparency and control in traditional programmatic ad buying. It allowed advertisers to bid directly on impressions, deploy custom algorithms, and gain granular insight
How did Beeswax differ from other major DSPs like The Trade Desk or DV360?
Beeswax distinguished itself as a 'Bidder-as-a-Service' platform, offering the underlying infrastructure for programmatic buying. This allowed clients to bring their own demand sources and algorithms,
What kind of organisation was the ideal user for Beeswax?
The ideal user was an enterprise-level organisation, typically with sophisticated in-house programmatic teams or agencies managing high media spend. These users prioritised granular control, transpare
What was Beeswax's pricing model?
Beeswax operated on an enterprise usage-based pricing model, with platform fees typically charged as a percentage of media spend volume. Contracts were customised, and there was no publicly disclosed
Did Beeswax offer an API for integration?
Yes, Beeswax provided an API. This enabled deeper integration with an organisation's existing MarTech stack, including DMPs, CDPs, and analytics platforms, facilitating unified data flows and workflow
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