Your martech stack is costing you more than you think.
StackOverlap analyses your marketing technology stack and identifies where you're paying twice for the same capability. The average team wastes $86,882 per year on overlapping tools.
Example Custom Forensic Audit — 11-tool stack with $156,000 in identified annual waste
MarTech tools tracked
Audits run
Average annual waste found
Tool categories covered
How it works
Three steps to stack clarity.
Build your stack
Search and select the tools your team uses from our database of 3,000+ MarTech tools. Takes about 3 minutes.
AI analyses overlaps
Our three-pass AI engine profiles each tool architecturally, identifies genuine overlaps, and critiques its own findings.
Get your report
Receive a detailed analysis with overlap groups, waste estimates, consolidation roadmap, and tool-by-tool recommendations.
Features
Not just a feature list. Architectural intelligence.
Architectural analysis, not just feature matching.
Most tools flag overlaps by matching category tags. We go deeper — profiling each tool's delivery surface, customer journey stage, and architectural role before identifying genuine redundancies.
Know exactly what you're wasting.
We estimate annual licensing waste using realistic enterprise pricing tiers — not generic ballpark figures. Each overlap group shows a specific dollar range based on the tools' market segment and the percentage of capability that's genuinely redundant.
Built to present to your CFO.
Every report includes an executive summary, category-by-category analysis, a 3-phase consolidation roadmap, and tool-by-tool recommendations. Share a public link with your leadership team — no login required.
Pricing
Simple, transparent pricing.
Start for free. Pay only when you want the full analysis.
Build your stack, run the analysis, and see your top 3 overlaps — free, no card required.
- ✓3,000+ tool database
- ✓AI-powered analysis
- ✓Top 3 overlaps preview
- ✓Waste estimate range
- ✓Unlimited audits
Everything in Basic Analysis, plus a context-specific forensic audit built to present to leadership.
- ✓All overlaps revealed
- ✓Uniquely developed questions to understand your stack
- ✓Full executive summary
- ✓Category-by-category analysis
- ✓3-phase consolidation roadmap
- ✓Tool-by-tool recommendations
- ✓On-demand deep-dive sections
- ✓Shareable public report link
Take the next step.
Start managing your martech spend with confidence. Your stack audit begins here.