> ## Content Index > Fetch the complete content index at: https://blog.stackoverlap.app/llms.txt > Use this file to discover other available public pages before exploring further. # Sunday Brunch Wrap - 5th May 2024 - URL: https://blog.stackoverlap.app/weekly-wrap-5th-may-2024/ - Published: 2024-05-04T23:00:00.000Z - Updated: 2026-07-02T05:24:19.000Z - Description: 🔗 LinkedIn Coming for Elon and Is Segment, Target, Position Over?!? 🤷 - Author: Troy Muir - Tags: #beehiiv, #Migrated-1782969726845, #Import 2026-07-02 15:22 👋 Hello fellow Ladderers! This week I’ve been travelling quite a bit, so I’m looking to introduce (when the schedule requires) a stripped-back, “wrap-up” style of edition that includes a simple selection of the finest news, links and updates from around the marketing web. It’s not always easy finding the time to bang out a 2,000 word deep-dive on a weekly basis (especially as a one man band!). That being said I’ve still pulled together what I think are some humdinger articles and links for you to enjoy. If you missed last week’s book summary of Jeff Bezos “Invent and Wander”, you can catch-up [here](https://blog.stackoverlap.app/invent-and-wander-jeff-bezos-book-summary/) ⏪ I hope you enjoy. At first I was afraid, I was petrified, ![](https://storage.ghost.io/c/9b/52/9b522aba-cf78-41e7-be95-8890a1be7b37/content/images/2026/07/troy-muir-signaturegenerator-t-1704889388-29.png) ![](https://storage.ghost.io/c/9b/52/9b522aba-cf78-41e7-be95-8890a1be7b37/content/images/2026/07/screen_shot_2023-10-02_at_6-17-11_pm-t-1696231051-52.png) **If you were sent The Ladder by some legend**, click below to subscribe. And give them a hug from me 🤗 [Subscribe](#/portal/signup) --- ## 🗞️ Read it, Click It, Scroll It, Work It - Can [Roku put the pieces back together](https://www.marketingbrew.com/stories/2024/05/01/roku-newfronts-roku-city-cars-ispot-trade-desk-nbcu?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024) of a shattered TV landscape? They seem to think so 📺️ - The looooooong kiss goodbye - [Google delays cookie depreciation](https://www.searchenginejournal.com/google-further-postpones-third-party-cookie-deprecation-in-chrome/514757/?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024), again 🍪 - It’s not just Gavin in payroll, [deepfake detection](https://theconversation.com/deepfake-detection-improves-when-using-algorithms-that-are-more-aware-of-demographic-diversity-226061?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024) is getting better via diversity training too 🙃 - Are these numbers even good? Check out the [2024 Influencer Marketing Benchmark Report](https://later.com/blog/influencer-benchmarks/?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024) 🤳 - OK, so [TikTok is banned](https://mashable.com/article/tiktok-ban-law-what-happens-next?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024) \- what the heck happens now? 🙅 - The rise of [NostalgiaBait](https://blog.hubspot.com/marketing/the-rise-of-rewatch-podcasts-nostalgia-bait?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024), the latest content trend to take over podcasts 🎙️ - The [Humane Pin, gets a proper humbling](https://www.youtube.com/watch?v=TitZV6k8zfA&utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024) from YT’s biggest tech reviewer 📍 - Nope, not even Meta’s new AI Chatbot knows [how to turn off](https://www.fastcompany.com/91110762/how-to-disable-meta-ai-instagram-facebook-remove-chatbot?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024) Meta’s new AI Chatbot 🤖 - IG algorithm update to [prioritise emerging and trending content](https://www.socialmediatoday.com/news/instagram-algorithm-prioritize-original-emerging-creators/714777/?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024) creators (no not your friends) 📵 - Elon’s got a [new problem - LinkedIn](https://techcrunch.com/2024/05/01/linkedin-is-the-twitter-x-rival-no-one-is-talking-about/?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024). And it might not work out well for anyone 🐦️ --- ## 🔗 LinkedIn Love - How United Airlines [won the business market](https://www.linkedin.com/posts/justinoberman%5Fadvertisinghistorytoday-advertising-marketing-activity-7192233841292464128-PfcT?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024) with secretaries and roses 🌹 - The secret [“Signalling” strategy of Who Gives A Crap](https://www.linkedin.com/feed/update/urn:li:activity:7190657477862993920/?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024) 🧻 - How a 3-person team puts [out more content every day](https://www.linkedin.com/feed/update/urn:li:activity:7190705839706378240/?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024) than most $100MM companies put out in a month ♻️ - Is the [“Holy Grail” of Segment, Target, Position](https://www.linkedin.com/feed/update/urn:li:activity:7190344910061940736/?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024) really dead? 😵 --- ## 🧰 Get These Tools Into Your Belt - [KickOffLabs](https://kickofflabs.com/?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024): Launch powerful viral referral campaigns in minutes, hoovering up email leads for your business 🤯 - [ReaderMode](https://readermode.io/?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024): Distraction free online articles reader, killing off pop-ups, banners and more, so you can enjoy the internet again 📰 - [TrueNorth](https://truenorth.io/?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024): Goal-based growth OS for marketing teams to come together and hit their targets with 📈 - [Repurpose.io](https://repurpose.io/?utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024): Shoot once, repurpose automatically across social platforms ♻️ --- ## 🙋 If You Got A Problem, Yo I’ll Solve It Each week I'm here to answer any question you might have in the space of marketing, strategy, leadership, digital and everything in between. Just hit 'reply' and let me know what's on your mind, and I'll share my answer with the community the very next week, including a special shout out (if you're into that, otherwise we can keep it anon) 🥸 | ![](https://storage.ghost.io/c/9b/52/9b522aba-cf78-41e7-be95-8890a1be7b37/content/images/2026/07/growth-daily_logo_copy.png)Growth DailyThe WSJ for Marketers[Subscribe](https://magic.beehiiv.com/v1/6608e076-d550-4f57-bb43-490365bc09d7?recommendation%5Fid=dc90ece0-e9e9-4739-8e9e-484c93e28464&utm%5Fsource=theladder.news&utm%5Fmedium=referral&utm%5Fcampaign=sunday-brunch-wrap-5th-may-2024) | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---